PROJECT: Michelle Heaton's Active Pregnancy

CLIENT: Michelle Heaton Fitness


Michelle Heaton approached The Cell with the idea of starting a health and fitness YouTube channel and 'Michelle Heaton Fitness' was born. This, our first offerring and Michelle's first DVD since qualifying as a fitness trainer with qualificatoins in pre and post natal exercise, is the only product on the market to offer a bespoke training programme tailored to each trimester.
The Cell produced the DVD and the launch event at the Baby Show in Birmingham, 2014 and has since managed the PR and digital marketing and promotional campaign around it. MIchelle will launch her health, fitness, lifestyle and beauty YouTube channel, which The Cell is producing in partnership with Spirit Digital Media, at the Baby Show, London in October 2014,