PROJECT: Expect More
CLIENT: The Scout Association
The Cell's Tony Lundon and Rupert Raby wrote the script and Tony directed, produced and edited this short film for the UK's largest youth charity, The Scout Association. Their most successful film from 2011 had achieved 20,000 views in 2 months on YouTube. 'Expect More' broke the 20,000 views mark in 4 days.
Trade bible 'Third Sector Magazine' made it their Digital Campaign of the Week and celebs such as Kevin Pietersen, Sarah Elenany and Bear Grylls gave it the thumbs up by tweeting about it to over 2 million followers. It was named campaign of the week by Mumsnet and was the featured 'best practice in film production' on civilsociety.co.uk. Icing on the cake was when Discovery Channel saw it and gifted it a 30 second ad spot which ran across their networks for a month over the summer. Good story = earned media!